With varied fairs, festivals and other forms of entertainment, the City of Rajkot is very vibrant. Add on the various industrial and commercial activities and you have a huge population not only hungry for housing, food and other necessities but news as well. The economic activities within the city have financially empowered the city's residents, enabling them to have purchasing power and indeed the city's residents do not miss to buy copies of Akila Gujarati News Paper.

Published in Gujarati language, Akila news paper mostly concentrates on news and events in Rajkot City and its surroundings. This has made it very popular in the city where it has a large readership population. The fact that the news paper concentrates on news and events within and around Rajkot City does not mean that it does not contain news from elsewhere. The paper also features other stories from other parts of India.

The paper's cover page is dedicated to local news and events. These are mostly current news that the city's residents are always hungry for. Rajkot City is hosts to various film business establishments and the newspaper has dedicated a whole page to entertainment issues and stories. The city is also very competitive politically and it is no wonder that the paper has dedicated a whole page to local political developments and stories.

Rajkot City is not only famous for festivals, fairs, entertainment and politics. The city's youth is involved in various sports activities that Akila Gujarati News Paper covers sufficiently. The paper does not only concentrate on local sports activities but from other Indian regions as well.

No business is comfortable with its existing customers. Businesses do undertake measures to increase their market share by devising ways of attracting more customers for increased sales. Akila Gujarati News Paper has taken measures to increase its sales. The newspaper is now available in over 70 countries across the world to become the first Gurajati newspaper to do so. This is does by collaborating with various newspaper circulation bureaus around the world.

The fact that Akila newspaper attracts substantial readership in Rajkot City does not mean that there are no other newspapers available. The newspaper faces competitions from other papers that are also out to gain a good percentage of the market share. However, being alive to the fact that its hard copy may not reach every part of the world, the newspaper avails its soft copy online. This can be accessed through the papers website. This strategy has enabled the newspaper to attract a huge following of Gujarati readers worldwide.